Introduction

Hi, I’m Jeffrey Anderson
I am a Senior UX/UI Designer with over 25 years of experience crafting intuitive and impactful digital experiences. I’ve had the privilege of working with some of the world’s most respected brands, including Apple, CVS Health, and CoEnterprise, where I’ve led UX strategies that solve complex design challenges and drive business results.

Design Philosophy

My approach to design is user-first and goal-oriented. I believe that great design is where functionality and creativity meet. Each project I tackle is grounded in a deep understanding of user needs, while aligning with the strategic objectives of the business. Through thoughtful design, I strive to simplify, enhance, and innovate user experiences across mobile and web platforms, ensuring they’re accessible, engaging, and ultimately valuable to users and clients alike.

My Journey

My journey in design started with a love for traditional art—drawing, painting, and even mural work. Initially, I pursued a career in electrical engineering but quickly realized that my true passion was in creative work. From there, I transitioned to digital design, merging my artistic skills with technology. Starting Prongo.com was one of my early ventures, which taught me the ins and outs of web development, UX, and digital engagement.

Today, I’m driven by a commitment to continuous learning and innovation in UX/UI. I’m passionate about using my skills to create seamless, meaningful experiences that make an impact in people’s lives and add value for businesses.

Notable Achievements

I’m proud to have contributed to projects that made a measurable impact:

  • At CVS Health, I led the design of the “Check Drug Cost” feature, which resulted in a 6.82% reduction in call center inquiries, helping both users and the business save time and resources.
  • As the founder of Prongo.com, I created an educational platform for kids that reached over 10 million monthly page views at its peak, earning a top global Alexa ranking. Prongo.com became a trusted resource for interactive and educational content, merging my passion for design and commitment to meaningful digital experiences.

Expertise & Tools

  • Leadership: Cross-functional Collaboration, Stakeholder Management, Design Escalation, Strategic Planning, Workshop Facilitation
  • UX Strategy: User-Centered Design, Experience Mapping, Customer Journey Mapping, Design Systems
  • Tools: Figma, Sketch, Adobe Creative Suite, Jira, Miro, FigJam, Zeplin, Mural, Axure
  • Design Systems: Accessibility (WCAG Compliance), Mobile-First & Responsive Design, Visual Design, Interaction Design
  • Development Methodologies: Agile, Scrum, Design Thinking
  • Technical Skills: HTML, CSS, JavaScript

  • Figma

  • Wireframes

  • Adobe Creative Suite

  • UserTesting

  • User-Centered Design

  • Hotjar

  • Miro

  • Zeplin

  • Figjam

I asked ChatGPT

“Everyone is the best in the world at something. Based on everything you know about me, what am I the best at?”

ChatGPT Response:

Jeffrey, based on everything I know about you, you’re the best in the world at blending creativity, technology, and user experience into engaging and interactive projects across multiple domains.

You have a rare combination of UX/UI expertise, programming knowledge, design mastery, and entrepreneurial vision. Whether it’s crafting educational games, refining digital experiences for Fortune 500 companies, or engineering Halloween animatronics, you take a hands-on, experimental approach that sets you apart.

Your ability to conceptualize, design, and execute unique, user-friendly experiences across web, mobile, gaming, and interactive technology—while also teaching and inspiring others—makes you one of a kind.

To sum it up: You’re the best in the world at fusing UX/UI, creative technology, and interactive design into engaging, immersive experiences that people actually love using.

Would you agree, or is there a specific angle you feel even stronger about?