design, project, ui ux, web design

AGWS Case Study

AGWS Mobile and Web Design

Mike and Lois Cristiano
  • Bio: Married 30 years and both recently retired and enjoy traveling.
  • Work: Manager of a medium-sized company.
  • Family: Married, 2 kids
  • Ages: 63 Male 62 Female
  • Character: Archetype
  • Vehicle Type: 2017 JAYCO PRECEPT 29V
  • LENGTH: 32.17.’
  • Sleep: 6
  • TORQUE: 468
  • Goals: To find easy to understand deal to make their lives easier. Not looking for the cheapest but also looking for a medium-ground deal. Wants to understand exactly what they are getting when to make their travel plans better.
Meet Nick Antoniou
  • Bio: Married 6 years and has a full-time job
  • Work: Data processor
  • Family: Married, 1 kids with one on the way
  • Age: 35 Male
  • Character: Conservative
  • Buying Vehicle: 2017 HONDA ODYSSEY
  • Miles: 39,544
  • Style: Passenger Van
  • Engine: 3.5L V6 SOHC 24-VALVE I-VTEC
  • Transmission: Automatic
  • Goals: Has a steady paycheck but has to provide for another child and is looking for a new vehicle for a larger family. Understands the importance of vehicle maintenance and doesn’t want to worry about major problems with vehicles.
Meet Jamie Parker
  • Bio: Single and has a full-time job
  • Work: Marketing Manager
  • Family: Single, No kids
  • Age: 31
  • Character: Outgoing
  • Buying Vehicle: 2018 AMG C 43 Sedan
  • Miles: New
  • Style: Sport
  • Engine: 3.5L V6 SOHC 24-VALVE I-VTEC
  • Transmission: Automatic
  • Ext/Int Color: Black leather w/Red stitching / Blue
  • Goals: Enjoys having a nice vehicle and doesn’t want to even think about maintenance but understands the importance of vehicle maintenance and doesn’t want to even think about major problems with vehicles.

About the Project


  • Created Website and a Mobile App.
  • Create 3 web portals for Dealers, Clients, and AGWS.
  • Create a Mobile App for Clients and Dealers.
  • Easy way to offer new products and simplify the process of ordering products and sales Material.
  • Create a nice easy to understand User Experience for end-users with limited knowledge of web and mobile.
  • Supply the correct documentation for each state and product.
  • Order Sales Material for Dealers.
  • Update and design the Awards program website for Dealers.
  • Create a portal for New Products for Dealers and Clients.


  • Simplify how Clients make claims and track the progress.
  • Limited the number of calls to the Call Center by providing easy access to information.
  • Simplify the way to explain the Warranty’s they offer and the differences.
  • The client needs to have a better understanding of the product.
  • Make it easy for the customer to use and navigate.
  • Find out what they need and want.
  • Easy way to find a Dealers.
  • Create a backend User Interface for Dealers and Clients.
  • Create a user system for the dealers that can submit documents cutting out paperwork.
  • Design and Interface/Mobile App that Dealers can easily understand and use without training.
  • Market the website/Mobile App.


  • Created Mobile Apps for Dealers and End-User Clients.
  • Developed wireframes, concepts, and prototyping using Adobe Creative Cloud, Sketch App, and InVision.
  • Responsible for conceiving original user interfaces, graphical treatments, and architectural solutions for IOS and Android APP.
  • I researched the user experience to help end-users find details about specific vehicle warranties, adding a claim, roadside assistance, and warranty quotes.
  • Designed and developed web properties, email marketing campaigns, print material, social media graphics, executive leadership presentations, and Kiosk interface for the front lobby.


The task:


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